Multimedia +Digital Production
web producer | audience strategy | social storytelling | interactive media design
Beyond audio and video production, my work extends into long-form storytelling, interactive media design, social storytelling and digital strategy.
I have led multimedia editorial projects, produced and packaged stories for web and social platforms, and consulted on website and brand design – bringing together research, creativity and cross-platform execution to tell meaningful stories in dynamic ways.
Here are some examples:
Becoming Bruco
Reporter + Multimedia Producer
"Becoming Bruco" is a multimedia journalism project produced in 2015 and published in 2016 as an honors thesis for Barrett, The Honors College and the Walter Cronkite School of Journalism at Arizona State University.
Through immersive, documentary-style storytelling, the project explores the traditions and identity of La Nobil Contrada del Bruco — one of the city of Siena's historic districts — examining what it means to belong to a community shaped by ritual and history.
Reporting and interviews were conducted in both Italian and English. In addition to writing the accompanying thesis, I designed the website, producing original photography, video and interactive media elements to create a long-form digital story experience.
While the original website address is now archived, the project is preserved in full as part of my portfolio.
San Francisco Chronicle
Newsroom + Multimedia Producer
As a digital producer at the San Francisco Chronicle, I oversee homepage and section presentation for SFChronicle.com, balancing strong news judgment with audience strategy, SEO best practices, and real-time analytics. Responsibilities include curating homepage and section pages, writing and sending breaking news alerts, coordinating social and newsletter promotion, optimizing headlines and story packaging for search and engagement, and collaborating with editors on high-impact presentation. I also produce short-form video and visual assets for digital and social platforms, and support digital storytelling projects by troubleshooting on-page design issues to ensure smooth, engaging experiences. I also contributed across the Chronicle’s full slate of audio programming as a producer and sound engineer.
Social
I also produce social storytelling for breaking news and enterprise coverage, translating newsroom reporting into platform-first formats and visuals. My work has driven major spikes in engagement, including breaking news posts reaching 700K+ views and individual posts surpassing 200K likes. I also track analytics and develop templates that support fast, repeatable social workflows. Here are some samples of design and caption work:
Balkan Bridges
Associate Producer + Instructor
This U.S. Department of State–funded documentary and multimedia journalism initiative connected student reporters and regional partners across the Balkans to produce cross-border coverage of the Syrian refugee crisis. The project combined documentary production with the development of an interactive web platform to feature stories on displacement, economics and resilience.
As an associate producer and web designer, I supported field production on the ground in both the Balkans and U.S., helped develop the project’s digital platform and contributed to multimedia story planning. Working alongside fellow Cronkite master’s student Bailey Netsch, we also served as advisors for participating teams, helping guide workflows and production across countries.
Rare Violins of New York
Website + Media Consultant
I provide website and media consulting for Rare Violins of New York, an internationally respected firm in the classical music world. Previously, I built an interim website that served the company for nearly two years, migrating existing content to a new CMS and establishing an updated digital foundation. I also served as a consultant during the company’s full website overhaul led by Pentagram, the world-renowned design firm. Currently, my work includes supporting communications through content development, social media assets and ad design.
